RUPAYAAN is a Bangalore based charitable, non-profit organization. To help promote Indian culture (with a special focus on Bengali culture) regardless of ethnicity and religion. To help preserve the strong cultural and social heritage of Bengal. To foster the spirit of sharing within the local community, while reaching out when needed to the unfortunates across the globe. Organizing more cultural events per year. Inviting acclaimed singers, musicians, poets to help popularize the Bengali language and culture. Whenever possible, react rapidly to any natural disasters or prominent social needs national boundaries are not a bar.